This article emphasizes on the role of crowd in Crowdfunding .The thinking and behavior of the people is the key factor in success or failure of a campaign related to Crowd funding. Common people gather as a group and accumulate the power to bring dramatic changes in society. Theories on crowd behavior reveal that physiology of a group is very different from the individual thinking of people. This is because the thinking of a crowd is a fusion of different thoughts.
One of a most common strategy that applies on the crowd for Crowdfunding is communal reinforcement. Communal reinforcement can play the most powerful role in any crowd-funding campaign. Most of the time media and other communication ways are very useful in reinforcing the idea. The crowd consists of people who are interested in donating and contributing funds for a particular cause, event or campaign. Now days social networking site are the best communication mean to virtually gather a crowd for fund raising. For crowd funding one must know the value of crowd and make proper strategies to gather group of people to accomplish your idea of crowd funding.